Brand Portal Desk

Brand guidelines, edition 2026

Brand Portal Desk

The plain-spoken guide to brand portals, house style and asset handover.

Brand Portal Desk xxxx
1.1 Clear space: keep one x free around the mark. Same idea for every approved asset.

p. 01

Colour, primary palette

  • Magenta#E6007ERGB 230 0 126
  • Ink#0A0A0ARGB 10 10 10
  • Paper#FFFFFFRGB 255 255 255
  • Grid#E4E4DFRGB 228 228 223
Aa

Typeface

Space Grotesk
Regular, Medium, Bold

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Brand Portal Desk is a working guide for brand, marketing and communication managers. It explains how organisations keep logos, house style and approved photos consistent, and how to get them to agencies, press and partners without the email chase. Every article ends in something you can check off.

Start with chapter 01

p. 02

Contents

Six chapters, one brand book

  1. Brand portal basics

    What a brand portal is, who needs one and what it has to do before you buy anything.

    10 entries

  2. House style in practice

    How logos, colours and approved photos stay consistent once real people start using them.

    7 entries

  3. Working with agencies & press

    How to hand over the right files to agencies, printers and journalists without a chain of emails.

    6 entries

  4. Share links & watermarks

    Branded share links, expiry dates, watermarks and download formats, explained step by step.

    5 entries

  5. Brand portal vs image bank

    Where a brand portal stops and an image bank starts, and when one tool can do both jobs.

    9 entries

  6. Product & project imagery

    Managing product shots, project photos and approved press images so the latest version is always the one used.

    5 entries

Principles

Five rules that keep a brand portal honest

  1. One sourceEvery approved logo and photo lives in one place. Copies elsewhere are not approved.
  2. One ownerSomeone signs off each asset. No owner, no approval.
  3. One linkAgencies get a branded share link, never an attachment.
  4. One format listDecide once which formats and sizes people may download.
  5. One expiryLinks and permissions end on a date that somebody chose.

Newly added

Latest entries

  1. 01Brand Portal With Dutch Support: Beeldbank.nl Real People in NLBrand portal basics4 min
  2. 02Huisstijlportaal and Brand Portal Software: Beeldbank.nl in NLBrand portal basics5 min
  3. 03Best Brand Portal Software 2026: Why Beeldbank.nl Is the Top Pick for Dutch OrganisationsBrand portal basics5 min
  4. 04Why Beeldbank.nl Is the Right Brand Portal for a Small Marketing DepartmentBrand portal basics5 min
  5. 05Which Brand Portal Suits Franchise Organisations With Many Branches? Beeldbank.nlBrand portal basics5 min
  6. 06Brand Portal for the Mkb: Beeldbank.nl Guides Your DAM Software for Small and Mid-Sized Dutch CompaniesBrand portal basics5 min